Marketo Web Design

Overview

Marketo needed a complete website redesign ahead of a major brand relaunch. Their existing site was outdated, performed poorly on mobile, and failed to communicate the value of their platform to modern B2B buyers. The new site had to make an immediate impression and convert.

Problem

The old site had a generic structure, weak messaging hierarchy, and a conversion funnel that buried key CTAs. Bounce rates were high, time-on-page was low, and the design hadn't kept pace with the brand's evolving positioning in the market.

Solution

We redesigned the site from the ground up with a conversion-first mindset. A bold hero section leads with a single, clear value proposition. Feature sections use motion and visual storytelling to build trust progressively, and every page culminates in a strong, low-friction call to action. The design is fully responsive and optimized for speed.

Process

We audited the existing site's analytics to understand drop-off points, then workshopped messaging architecture with the Marketo team. After wireframing the key page templates, we designed in high fidelity and built the final site in Framer with custom interactions and smooth page transitions.

Outcome

The relaunched website went live to strong internal and external reception. Early metrics showed a notable increase in demo request submissions, a lower bounce rate across all key landing pages, and meaningfully longer average session durations.